Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University.
Shefrin's research articles have been published in many economics and finance journals, in particular: the Journal of Finance, the Journal of Financial Economics, the Review of Financial Studies, the Journal of Financial and Quantitative Analysis, Financial Management, the Financial Analysts Journal, and the Journal of Portfolio Management.
He is one of the pioneers in the behavioral approach to economics and finance. A 2003 article in the American Economic Review listed him as one of the top fifteen economic theorists to have influenced empirical work. In 2009, his behavioral finance book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top ten books published since 2000.
Among Professor Shefrin’s other books are A Behavioral Approach to Asset Pricing, Behavioral Corporate Finance, Ending the Management Illusion, and Behavioralizing Finance.