Founded in 2010 by Nithin Kamath Zerodha is an iconic brand and pioneer of discount broking in India. Zerodha not only tops the list of discount brokers in India but also appeals to traders for its low brokerage charges.
It is headquartered in Bangalore and has a physical presence in all major Indian cities. As of 2019, Zerodha is the largest retail stockbroker with over 8 Lakh active clients and contributes upwards of 10% of daily retail volumes across Indian stock exchanges. It has around 8.5 lakh active customers currently and aims to quadruple that number by 2020. It is very important to note that Zerodha has only relied on word of mouth publicity for marketing its brand.
Zerodha is known is for its regular innovations and disruptions in the financial industry with its latest products Coin and Small case aiding in simplifying the investment process for customers.
Online Trading Platforms
The Discount Broker currently offers customers access to three platforms: Zerodha Kite 3.0 (Online Trading Software), Zerodha Kite Mobile (Mobile based for Android and iOS users), Zerodha Coin (Web-based platform for mutual funds investments) and Zerodha Coin Mobile (App based). Their customers have access to all of these platforms regardless of account minimums or trade activity.
Kite is a robust online trading software which offers its customers with a modern, sleek and innovative platform in addition to providing excellent usability making it very easy to trade across all markets. It is also a very good Platform for placing normal buying & selling, SL, SL-M, Bracket order, Cover order, Trailing stop-loss order & after-market order. So basically kite covers all the order types that you need in your trading.
Here are some salient features of KITE:
- Extensive charting techniques with a large number of indicators.
- Extremely fast application allowing quick order placements
- Easy to use User Interface which allows users to easily choose and analyze stocks
- Search across a wide array of stocks and F&Os at zero latency
Kite Mobile is minimalistic, an intuitive mobile trading app designed for the tech-friendly Indians who like to choose and analyze their investments on the go. Zerodha – Kite Mobile.
Here are some features of the mobile app:
- Live streaming data
- Multiple MarketWatch and live market depths
- Advanced chart with 100+ indicators
- Years worth of free historical chart data
- Trade Equities, F&O, Commodities, Currency
- Various order types: Regular, AMO, BO (Bracket orders), CO (Cover orders)
Kite Connect API
Zerodha’s Connect API is a set of APIs built over their digital platform KITE which can be used by developers to gain programmatic access to execute real orders, obtain live market data, manage portfolios and more. There are 2+ million trades per day executed using Kite API.
Kite Connect is a way to leverage the zerodha’s cutting edge technology to its tech-savvy clientele who demand a personalized investment experience which is beyond the capabilities of the trading platform.
Zerodha varsity is the education platform that is provided by the zerodha to anybody who wants to learn how the stock market works. This is one of the best educational website available on the internet.
Zerodha charges Rs 300 to open an account while the one time AMC charges are very low at Rs 100.
For more information on Zerodha, check out this complete Zerodha Review