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Leading Financial Services Company.

In 1944, Mr. Prabhudas Lilladher Sheth registered a stock broking company In India with a vision of rising up to become India's leading financial services provider. It has been a long journey since. A journey of success, based on strong adherence to ethics, uncompromising dedication to quality and an attitude of excellence. Imbibed in our corporate culture, these founding principles have guided us to reach the pinnacle that we are at today. Over the years, PL has evolved from a standalone brokerage firm to a one-stop shop to companies for all financial services.

With a team of dedicated experts and a nationwide distribution network of branches, franchisees and associates, PL provides a comprehensive gamut of financial advisory services in the Institutional and Retail domain. Our range of services includes Equity & Derivative Broking, Investment Banking, Corporate Advisory, PMS, Online Trading, Loan against Shares, Mutual Funds, IPO's, Real Estate, Home Loan & Loan Against property.

Drawing on our team's profound technical expertise and years of extensive practical experience, we develop customized solutions that are unique to each of our clients, thus ensuring high levels of customer satisfaction.


Have you recently come across more and more equity research reports mentioning how a company is “cheaper” than its counterparts? And then searched for the familiar PE/PB Ratio charts but instead, got ...
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Markets: Electrified by Yields!

The 1.9 Trillion $ US Bill is finally passed by the House! And equities have reacted nerviously!  The RBI saw a bond devolution and so did the Fed  – sparking a crisis across the board. So what lies a...
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Peaceful, Profitable Investing: Introducing PL WealthBaskets!

Prabhudas Lilladher has launched its latest Digital Advisory suite of products, Strategy Shop  ( , starting with a products from  WealthDesk . ( https://wealthdes...
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The Dollar Index (DXY) – and Nifty!

In the recent few days, Nifty has been climbing new highs even as doomsayers had written off any recovery in CY20. Call it sentiment or call it irrational optimism- the fact is that the markets were t...
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Peak Your Margin!- A Game Changer Move by SEBI!

The  Peak Margin circular  goes into effect from December 1, 2020 and despite increased rumblings from the industry, SEBI is yet to show any signs of leniency and its possible that it may introduce so...
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Global Markets – An Outlook for 2021

Our advisory desks have been talking about stock market buoyancy right since April 2020 though of course the magnitude of moves was uncertain given the virus crisis. A substantial part of the banking ...
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Pledge, Unpledge: The Chaos Reduces

In our previous article ) , we gave you a glimpse of what is happening in an activity which from the outside looks very simple – buying and...
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SEBI Pledging Rules and Chaos!

The recent mess in markets, clients and brokers not able to sleep as stocks are not to be “located”, has brought to light the mega system that exists in what is considered the simple activity of buyin...
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Don't Stop Your SIP!

One of the major news headlines this month was around SIPs and how flows had finally started getting impacted adversely. Yet again, retail investors started losing calm? Or is it a fear that markets h...
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Barbell Investing in Covid Times!

Are you, during these Covid times, doing something like this – working 10 hours on your routine office work and then spending a refreshing 2 hours with your family in a heightened flurry of activity? ...
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