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Alice Blue Demat, Brokerage, Margin, Trading Review 2021

Alice Blue is a well-known online discount stockbroking firm from South India. It was founded by Mr. Sidhavelayutham M in 2006.

Aliceblue is a registered member of NSE, BSE, and MCX and provides trading services in Equity, Currency, and Commodity. It provides DP (Depository Participant) services through CDSL (Central Depository Services Limited). It also provides Mutual Funds services to its clients.

Alice Blue offers two brokerage plans, Freedom 20 and Trade Pro. In the freedom 20 plan, the company offers Rs 20 per order or 0.01% on trade value whichever is lower. In Trade Pro, it offers a traditional brokerage plan of 0.01% for intraday and futures and 0.10% for delivery. In Trade Pro, Alice blue charges Rs 20 and Rs 10 per lot in equity options and currency options respectively.

Alice Blue offers an intraday margin of up to 20 times to their clients. With Aliceblue, clients can avail facilities like Trade Store, Best Margin, Ant Technology Bracket Order, Trade School, and Ant Plus.

Alice Blue manages their day to day operations through its Corporate Office in Bangalore. Apart from that Aliceblue has 25+ branches and 1000+  business partners across India. Currently, Alice blue has 119106 active clients with NSE.

 

Alice Blue Brokerage Charges

Alice Blue offers two brokerage plans to its customers, Freedom 20 and Trade Pro. In the Freedom 20 plan, Alice Blue offers a Discount brokerage model, while the Trade Pro plan model is traditional.

In the Freedom 20 plan, Aliceblue charges Rs 20 per executed order or 0.01% on trade value whichever is lower. Here, clients pay a maximum brokerage of Rs 20 per executed trade irrespective of trade volume or trade quantity.

Alice Blue Freedom 20 Brokerage plan

Segment

Brokerage

Equity Intraday

Rs 20 per order or 0.01% whichever is lower

Equity Delivery

0

Equity Futures

Rs 20 per order or 0.01% whichever is lower

Equity options

Rs 20 per order

Currency Futures

Rs 20 per order or 0.01% whichever is lower

Currency Options

Rs 20 per order

Commodity Futures

Rs 20 per order or 0.01% whichever is lower

Commodity Options

Rs 20 per order

Trade Pro is a traditional brokerage plan offered by Alice Blue. This is a percent-based plan. In this plan, a client has to pay 0.01% on turnover in equity intraday, equity futures, and commodity future segment and 0.10% for equity delivery. The company charges Rs 10 per lot for currency futures and options and Rs 20 per lot for equity options and commodity options.

Alice Blue Trade Pro Brokerage Plan

Segment

Brokerage

Equity Intraday

0.01%

Equity Delivery

0.10%

Equity Futures

0.01%

Equity options

Rs 20 per lot

Currency Futures

Rs 10 per lot

Currency Options

Rs 10 per lot

Commodity Futures

0.01%

Commodity Options

Rs 20 per lot

Note: Rs 4+GST per executed order on bracket order.

 

Alice Blue Margin and Exposures

Aliceblue provides a decent margin of up to 20x for intraday trading and up to 3x for equity investment. It also provides up to 4x margin for options buying.

 

Segment Wise Exposure

Segments

     

Overnight

 

MIS

C/O

B/O

 

Cash

8x

N/A

10x

3x

NSE Futures

2x

2x

2x

1x

NSE Options

2x

4x

N/A

1x

NSE options Sell

2x

N/A

N/A

1x

Currency

2x

2x

2x

1x

Commodity

2x

2x

2x

1x

 
 

Alice Blue Account Opening Process

Opening an account in Alice Blue is very simple and easy. In Aliceblue, a Demat account can be opened both online and offline. In the process of online account opening, the client’s Aadhar card needs to be linked to the mobile number. If the mobile number is not linked to the Aadhaar card, then clients can send a physical copy of the account opening form to Alice Blue’s office by post or courier.

  • Visit Alice Blue website 
  • Enter your contact details such as Name, Mobile Number, and email ID
  • Enter your Pan number and Date of Birth
  • Select Segments
  • Enter your Bank Account details
  • Enter your Address details
  • Enter your personal details such as your Occupation, Annual Income, Trading experience
  • Upload all required documents
  • Select brokerage plan
  • Complete the process with Aadhar E-Sign

Documents required for account opening

  1. Pan card
  2. Aadhar card along with a registered mobile number
  3. Proof of address: Aadhar card / Voter ID / Driving Licence / Passport
  4. Bank Proof: Latest 6 month bank statement / Canceled Cheque / Passbook
  5. Specimen Signature
  6. Passport size Photograph

 Note: It takes 24 hours to open an account after receiving the form. 

 

Alice Blue Trading Platforms

Alice Blue provides an ANT (Analysis and Trade) trading platform to its customers. This trading platform is available in Desktop, Mobile App, and Web base, all three ways. This innovative platform helps traders make informed decisions while trading.

ANT Alice blue acts like personal trading assistance that provides customized strategies, faster trade execution, zero time lag, advanced charts with years of historical data, intelligent alerts, and much more.

1. ANT DESK

ANT Desk is a desktop trading platform provided by Alice blue to its customers. This trading platform is a fully customizable and feature-rich online trading platform. ANT Desk is a fast, secure, and flexible way to trade Equity, Currency, and Commodity.

ANT DESK Features

  • User-friendly interface for beginners and experienced traders
  • Advanced Charting Tools.
  • Real-time Streaming Quotes
  • 10 years of historical data with 80+ technical indicators to study the technical trend of the market and make a wise trade decision
  • Helps to find market patterns

2. ANT MOBI

ANT Mobi is a mobile trading platform that can be used on android and iOS devices. Clients can trade directly from charts using this platform.

ANT MOBI Features

  • Access anywhere and anytime
  • 6 types of charts
  • 69 technical indicators
  • 15 time frames
  • High performing charts

3. ANT WEB

ANT web is a browser-based trading platform. This platform does not require any additional software. Clients can customize and save platform layouts in ANT web as per their trading needs and experience level.

ANT WEB Features

  • Compatible with any operating system
  • Trade directly through charts
  • One-click trading
  • Various indicators for technical analysis
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